- Brand: Abbott Medical Optics
- Date:June 2015
- Temporary Display
AMO required a both compact display that could be pre-packed a distributed nationally to be placed at pharmacy countertops, and a free standing display that captured the eye of passer-by’s and grew brand awareness.
Given the counter units would be packed locally, assembly was simplified in the use of a custom shelf clip. For the free standing display, we developed layered artwork to utilise lenticular printing, producing a header card that featured a ‘blinking eye’ that appeared animated as people moved past the display.