- Brand: Telstra, Boost and Woolworths
- Date: December 2016
- Permanent Display
Working with Telstra, ID POP designed and produced a dual-facing, small footprint display stand for Woolworths stores. Durability and structural integrity of the display was a high priority, so material selection was an important design consideration.
We chose to use a metal base, lightweight metal framework to the body, then shrouded the design with a printed high impact resistant plastic. Additionally we were able to customise the hooks both in design and colour, and mould the plastic clips to a custom colour that complimented Telstra branding.