- Brand: Various
- Date: August 2017
- Temporary Display
Working with the distributors of gift cards throughout Woolworths stores, ID POP designed and produced a small footprint cardboard display that could be used for the days building up to Father’s Day, then beyond.
Our design featured a reversible header card that meant there was more longevity to the display with generic branding to be displayed post Father’s Day. Plus the use of a plastic and wooden base, meant it only enabled the display to last beyond its typical lifespan.
In addition to the floor stand, Woolworths requested a dress-up for their existing 4-way Front of Store Displays. Limited in height, but needing to display as many cards faces as possible, we designed a dress-up kit that featured magnetized prints and a custom moulded peg hook.