- Brand: Mattel
- Date: September 2016
- Permanent display
Mattel is one of the world’s biggest maker of toys, and continues to see growth in the impulse item category. Mattel looked to ID POP for the knowledge and experience with another impulse purchase item, confectionery, to take some of these experiences and apply them to toys.
ID POP developed a small footprint metal floor stand that was customizable according to the different sized product that ranged from hang sell product, to loose items suitable for dump bins.
The design featured LED lighting throughout, and custom designed plastic buckets for smaller loose items.