- Brand: Telstra
- Date: September 2015
- Permanent Display
Telstra secured an end of aisle location across all Big W stores and required a sleek display that would attach to store fixtures and use very minimal floor space. Given it was a permanent location, ID POP was briefed to look at a metal design with finishes that would withstand the high foot traffic in Big W stores.
ID POP designed, prototyped, then tested a display at a single location before changes were made for mass production. Once produced and shipped, ID POP distributed nationally and installed at Big W locations nationally providing the client with a complete end to end solution ready for their merchandisers to stock in store.