THE BRIEF
Plastic hooks have long been the go-to option for hanging cards on temporary displays. However, upon assessing the sheer volume of Gift Card and Telco displays we produce annually, it became evident that we were consuming a significant number of hooks for what frequently amounted to short-term promotional displays. Recognising the absence of a ready-made solution, we sought inspiration from another industry and embarked on a journey of customisation to meet our specific needs.
SERVICES
Sustainability, Temporary Display, Global Activation
OUR SOLUTION
The hospitality sector has embraced alternatives to traditional petroleum-based plastic cutlery for some time now. To understand these alternatives better, our designers delved into their functionality and the characteristics of bioplastics. Bioplastics, crafted from natural resources like vegetable oils and starches, incorporate a blend of plastic and additional additives such as wheat straw, wood chips, and sawdust. While they may not achieve complete sustainability, they represent a significant step forward, primarily in reducing our reliance on fossil fuels.
Given their plant-based nature, bioplastics are poised to reduce petroleum consumption for plastic production by an estimated 15–20% by 2025.
RESULTS
ID POP collaborates with major distributors of Gift Cards and Telco brands, extending our reach to clients across the globe, including the USA.
Annually, we utilise over 1 million hooks. By transitioning from conventional plastic hooks to our custom-designed bioplastic counterparts, containing approximately 40% natural additives, we effectively reduce our reliance on petroleum-based plastics by nearly half.
Given the distinct physical properties of these materials, we’ve meticulously engineered and tested our hooks to ensure they perform comparably to traditional plastics in real-world scenarios.
Presently, our bioplastic hooks adorn displays worldwide, featuring prominently in retail giants such as Woolworths, Coles, Target, Big W, Kmart and Walmart.
