The Brief

The MAA Globes is the only Marketing Communications Award Programme that truly recognises the very Best of the Best in the Marketing Communications Industry.

The 35th Annual Event featured entries that covered every region of the world and were judged by a panel of industry experts spanning 33 countries.


Global Activation, Permanent Display, Artwork Creation

Our Entry

ID POP has to date produced a range of Chupa Chups Totem Displays for global markets that have picked up Shop! ANZ Awards, so it was fitting to enter the 6 SKU Novelty Variant into a global awards platform.

First launched in 2020, Australian PVM distributor Stuart Alexander and Co and ID POP developed an all-new Chupa Chups display format that aimed to increase awareness of the other SKUs within the Chupa Chups range sold alongside the “Best Of” main SKU.

This immediately drew the attention of other global distributors and display samples were placed into markets for trials in countries as far as Italy and Spain.


In March of 2022, ID POP collected its very first MAA Globe as Chupa Chups Novelty Totem was awarded an MAA Bronze Globe in the 35th Annual Awards Event, for Best Business to Business or Trade Marketing Campaign.

The category was a taken out by a Canadian agency on their collaboration with Microsoft Canada.

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